When looking for the name, we were mindful to not have a name with a French, Dutch, German or English connotation. We wanted to have a “neutral” name, understandable for all nationalities present in Brussels.
Floya is inspired by the Norwegian, “fløy” which means “wing” and evokes the freedom to move, independently and effortlessly.
The wing represents a beautiful metaphor for freedom and independence as well as lightness and movement. The harmonious sound when pronouncing it evokes its efficiency and ease of use so that the user “follows his flow”.
The logo and colors chosen to represent Floya refer to STIB, the backbone of mobility in Brussels, and to the Brussels Region, sponsor of this new mobility application.
The Floya logo represents, in a stylized way, the 19 municipalities of the Brussels-Capital Region. The patchwork of colors takes up those of the STIB (blue and red) and the Region (blue, yellow and grey).
The forms move and change, just like the city of Brussels, which is constantly evolving thanks to its diversity and its more than 150 nationalities.
The Floya Revolution begins today
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